With the Easter holiday right around the corner, I thought it would be a good time to look at something that kids might soon find in their baskets. This product can be found at select Target stores in their bargain area. As you can see, you get a whopping 72 pieces for USD$1. How could you possibly go wrong?
The back of the card features numerous examples of the things that you can build with these blocks, like a… plane? And a… humanoid? And, uhhh… The point is that you can build things, and what things they are! (Please be aware that there are no eyes printed on any of the blocks in the bags, nor are there any stickers included with the blocks.)
Well, at least the blocks are compatible with the major brands so you can build actual, recognizable objects. Right?
This is what 72 pieces looks like. There’s nothing smaller than a 2×2 brick in the assortment. Also, there are no sloped or angled bricks, no plates, no tiles or parts that would be useful in making anything other than a blocky mess.
What was I saying about “blocky messes?” The clutch on these bricks varies greatly from brick to brick due to the quality of plastic used. Some parts barely hang together while it takes a significant amount of force to get other parts separated.
Even though they’re found in the bargain area of Target stores, it’s highly questionable exactly how much a bargain the buyer is receiving when purchasing these blocks. Their incompatibility with the major buliding block brands is a huge detraction and may be a non-starter for most fans. For those who are able to overlook the incompatibility, the lack of variety in parts will be another stumbling block (no pun intended). At the very least, they could have included a sheet of eye stickers.
On the other hand, the blocks do mostly hold together. The price point is rather difficult to resist. One could see them meant purely as a distraction for children while on their way to Sunday services. For USD$1, they’re practically disposable. Those hoping for a cheap way to build up their brick inventory should look elsewhere.