… And we’re back after an unexpectedly long hiatus! Building Up to Something quietly celebrated its first anniversary last month, so I thought it would be interesting to take a second look at the building block line that we reviewed when this blog launched: Sick Bricks! It may have beaten Lego Dimensions to the toys-to-life market, but Sick Bricks doesn’t appear to have succeeded in capturing kids’ attention. This Jack Justice Team Set, for example, is a Target store exclusive but was purchased at a deep clearance discount. Let’s examine the many reasons why Target couldn’t move this set at full price.
The parts of the set and the folded instruction sheet come in a single bag.
The central build of this set is this sports car. It’s not a particularly bad looking automobile. The pattern on the hood piece is printed. Assembling the car is a somewhat underwhelming endeavor…
… mainly due to the fact that the car is composed of two large prefabricated parts. I should also note at this point that the plastic quality of all the parts approaches substandard, rivaled only by Block Tech parts. The clutch power is satisfactory, but the finish is rather dull.
These are the three characters of the set. I’m going to take a wild stab in the dark and say the one in the center is Jack Justice since the instructions neglect to inform us what any of their names are. I presume the other two characters have equally lame, generic names, though. The character on the left is holding some sort of Nerf-like blaster. The one on the right is holding a crossbow.
The parts can be mixed and matched to create new monstrosities like the one pictured above.
As shown on the packaging, a character can be seated in the car. However, a character cannot be seated in the vehicle and wield his/her weapon like it shows on the front of the box. Also, there’s very “wiggle room” inside the car to remove the character once its been seated. You’re likely to pull off the head rather than get the whole figure out.
The original retail price of this set is an absurd USD$13. The picture of the completed set perfectly illustrates the inherent problem with Sick Bricks. Look at the size of the packaging. Look at the package contents. Exactly what are you paying for? Nothing shown here approaches thirteen dollars. It’s almost as if the toy is an afterthought to the box. The video game may be free to download to your mobile phone or tablet, but you’re basically subsidizing the cost of its development with the purchase of this set. If you have no interest in playing the video game, then you’re bound to be disappointed with what you get.
Here’s another illustration. The blue car and traffic light are from a Lego polybag currently being sold in Target stores. The Lego set contains 47 parts. The Sick Bricks set contains 49 parts. The Lego set retails for USD$4. Which set is a consumer more likely to buy? It should come as little surprise, then, that Sick Bricks is making its way into clearance aisles at retailers everywhere. The real shocker is that it didn’t happen sooner.